Job title: Internal Communications Officer Grade: PO 1 Role code: E60507 Status: Police Staff Home Office code: Organisational Support
Main purpose of the role:
Design, develop and implement internal communication material, products and processes, in accordance with the internal communications strategy, providing expert advice and information to officers and staff on communication management, in order to raise awareness across the workforce of Essex Police vision, values and priorities, promoting and supporting a positive image of Essex Police and ensuring effective corporate communication at all times.
Develop and support initiatives, programmes and products and associated policy in accordance with the internal communications strategy, designing and publishing internal communications that promote a strong brand and corporate identity in order to encourage dialogue across the Force and enable officers and staff to act as advocates for Essex Police with the public they serve.
Develop and support the implementation of internal communication networks, organising working groups and events, provide support and materials for road shows, staff briefings and conferences, to ensure that people throughout the workforce are informed and involved in delivering the Essex Police vision and values.
Design crisp, accurate copy for internal publications, including the intranet, co-ordinate production of material to meet agreed deadlines, sub-edit supplied copy so that it is accurate and in plain English and consult with police officers and staff as appropriate, in order to ensure that material is credible, consistent and complies with corporate standards and legislative requirements.
Review and assess draft literature and material for compliance with the Forces corporate brand, consult and advise police staff and officers, ensuring that all material produced for internal communication by Essex Police satisfies corporate identity standards and guidelines and maximises the impact of branding.
Design and publish material and literature to support force wide publicity campaigns, consult with senior managers and provide information about neighbourhood policing, specialist services, diversity and equality, in order to raise awareness across the workforce of Essex Police vision, values and priorities.
Evaluate the effectiveness of internal communications networks, initiatives, programmes and reports, reporting in the first instance to the New Media Manager Media on any significant matters that this evaluation may prompt in order to ensure that internal communications are relevant, appropriate, accurate and support proactive engagement with officers and staff.
Provide support to the Media department, in the event of major incidents/emergencies by ensuring a regular flow of relevant and timely information through appropriate internal communications channels, ensuring that a variety of methods of internal communication are used to best effect in this context.
Maintain an awareness of developments within the internal communications and public relations industry, developing and maintaining a wide network of contacts with Communications and PR staff in other Forces and partner organisations, in order to share working practices, optimise the benefits of good working relationships and ensure Essex Police derives maximum benefit from development and good practice in this area.
The post holder should be able to demonstrate professional communication skills with a broad and deep range of practical skills and experience including but not limited to content development, media relations, campaigning, filming and editing, media relations, advising senior management, crisis communications. The post holder will be either:
- a member of a professional body such as the Chartered Institute of Public Relations;
- qualified to degree level in a relevant subject (ie public relations, graphic design, film and tv production);
- a NCTJ or BJTC-qualified journalist;
- a professional with at least two years experience in a similar role.
This role requires proven communications experience with the ability to understand complex and sensitive issues, together with an appreciation of the challenges of a public sector environment. They must understand the principles of branding and effective internal communication and how best communication strategies may fulfil the expectations and aims of Essex Police.
The post holder will require the skills to prepare lively and crisp copy for a variety of internal publications and possess good editorial skills. They will advise on the layout and design of material and be well organised and methodical in planning and managing projects. An understanding of the policing environment, policing issues and the legislation relevant to communications is essential.
The post holder will be pro-active, innovative, creative and able to produce options, proposals and recommendations for maintaining and developing a high quality and effective internal communications networks and products for the force. The post holder will need to demonstrate a level of interpersonal skills necessary to interact, persuade and influence people, with the ability to hold the credibility and confidence of officers and staff at all ranks and grades.
Excellent communication and presentational skills, with an eye for detail and a passion for plain English is essential.
Analyse Critically (Level 2)
I ensure that the best available evidence from a wide range of sources is taken into account when making decisions. I think about different perspectives and motivations when reviewing information and how this may influence key points. I ask incisive questions to test out facts and assumptions, questioning and challenging the information provided when necessary. I understand when to balance decisive action with due consideration. I recognise patterns, themes and connections between several and diverse sources of information and the best available evidence. I identify when I need to take action on the basis of limited information and think about how to mitigate the risks in doing so. I challenge others to ensure that decisions are made in alignment with our mission, values and the Code of Ethics.
Collaborative (Level 2)
I manage relationships and partnerships for the long term, sharing information and building trust to find the best solutions. I help create joined-up solutions across organisational and geographical boundaries, partner organisations and those the police serve. I understand the local partnership context, helping me to use a range of tailored steps to build support. I work with our partners to decide who is best placed to take the lead on initiatives. I try to anticipate our partners' needs and take action to address these. I do not make assumptions. I check that our partners are getting what they need from the police service. I build commitment from others (including the public) to work together to deliver agreed outcomes.
Deliver, Support and Inspire (Level 2)
I give clear direction and expectations, helping others to understand how their work operates in the wider context. I identify barriers that inhibit performance in my teams and take steps to resolve these, enabling others to perform. I lead the public and / or colleagues, where appropriate, during incidents or through the provision of advice and support. I ensure the efficient use of resources to create the most value and the right impact within my areas. I keep track of changes in the external environment, anticipating both the short and long term potential implications for the Police Service. I motivate and inspire others to achieve their best.
Emotionally Aware (Level 2)
I consider the perspectives of people from a wide range of backgrounds before taking action. I adapt my style and approach according to the needs of the people I am working with, using my own behaviour to achieve the best outcome. I promote a culture that values diversity and encourages challenge. I encourage reflective practice among others and take the time to support others to understand reactions and behaviours. I take responsibility for helping to ensuring the emotional well being of those in my teams. I take the responsibility to deal with any inappropriate behaviours.
Innovative and Open-minded (Level 2)
I explore a number of different sources of information and use a variety of tools when faced with a problem and look for good practice that is not always from policing. I am able to spot opportunities or threats which may influence how I go about my job in the future by using knowledge of trends, new thinking about policing and changing demographics in the population. I am flexible in my approach, changing my plans to make sure that I have the best impact. I encourage others to be creative and take appropriate risks. I share my explorations and understanding of the wider internal and external environment.
Take Ownership (Level 2)
I proactively create a culture of ownership within my areas of work and support others to display personal responsibility. I take responsibility for making improvements to policies, processes and procedures, actively encouraging others to contribute their ideas. I am accountable for the decisions my team make and the activities within our teams. I take personal responsibility for seeing events through to a satisfactory conclusion and for correcting any problems both promptly and openly. I actively encourage and support learning within my teams and colleagues.
I take into account individual needs and requirements in all of my actions. I understand that treating everyone fairly does not mean everyone is treated the same. I always give people an equal opportunity to express their views. I communicate with everyone, making sure the most relevant message is provided to all. I value everyone's views and opinions by actively listening to understand their perspective. I make fair and objective decisions using the best available evidence. I enable everyone to have equal access to services and information, where appropriate.
I always act in line with the values of the police service and the Code of Ethics for the benefit of the public. I demonstrate courage in doing the right thing, even in challenging situations. I enhance the reputation of my organisation and the wider police service through my actions and behaviours. I challenge colleagues whose behaviour, attitude and language falls below the public's and the service's expectations. I am open and responsive to challenge about my actions and words. I declare any conflicts of interest at the earliest opportunity. I am respectful of the authority and influence my position gives me. I use resources effectively and efficiently and not for personal benefit.
Public Service (Accredited)
I act in the interest of the public, first and foremost. I am motivated by serving the public, ensuring that I provide the best service possible at all times. I seek to understand the needs of others to act in their best interests. I adapt to address the needs and concerns of different communities. I tailor my communication to be appropriate and respectful to my audience. I take into consideration how others want to be treated when interacting with them. I treat people respectfully regardless of the circumstances. I share credit with everyone involved in delivering services.
I ensure that my decision-making rationale is clear and considered so that it is easily understood by others. I am clear and comprehensive when communicating with others. I am open and honest about my areas for development and I strive to improve. I give an accurate representation of my actions and records. I recognise the value of feedback and act on it. I give constructive and accurate feedback. I represent the opinions of others accurately and consistently. I am consistent and truthful in my communications. I maintain confidentiality appropriately.
Health and Safety (Level 3)
Has a basic understanding of Health and Safety issues affecting the current role and working environment. Takes responsibility for personal safety and the safety of others. Aware of hazards and reports problems identified to line manager. Understands and minimises the physical risk of injury through the use of proper manual handling procedures.
Information Management and Technology (Level 5)
Can retrieve information from computer searches across data source boundaries e.g. across a number of data sources, across county. Can analyse and compare data from such searches. Understands significance of findings and can provide guidance on the reliability of forecasts resulting from data analysis. Can monitor data quality in the work of others, and may manage the impact of data quality issues.
Internal Consultancy (Level 3)
Demonstrates an understanding of Force business / internal client needs and expectations in relation to the consultancy specialism offered by the Department or Unit. Clarifies client requirements in response to requests for help and support. Collects and analyses relevant data, using appropriate methodologies and offers practical solutions which meet client requirements. Builds and develops effective working relationships with clients.
Interviewing - General (Level 3)
Demonstrates the ability to conduct effective routine interviews for a variety of purposes. Prepares and plans carefully and is clear about the purpose of the interview. Asks relevant questions and is able to obtain the required information. Regularly reviews personal interview performance. Adapts style to suit the needs of the interview.
Knowledge of Police Environment and Policy (Level 4)
Displays a general appreciation of changes affecting the police service. Understands the inter-relationships between the roles of the various Operational and Support activities, and how organisation structures and police systems work. Possesses a detailed understanding of working procedures, practices and policies relevant to the current role and the roles of subordinates and ensures that these are followed at all times. Is clear about Force goals and effectively contributes to local business plan objectives.
Management of Police Information (MOPI) (Level 4)
Full compliance with Level 3. Has successfully completed all standard relevant Information Management and Security training package(s). Accurate use of Government Security Classification (GSC). Ensures physical and digital records are stored with appropriate security relevant to the sensitivity of the documents and has working understanding of appropriate National Retention Schedules. Is able to quality assure own records management processes as well as those of any staff for whom they have supervisory responsibility. Is aware of where to seek further support in relation to Records management within force when necessary. If nominated as an Information Asset Assistant is familiar with the NPCC Information Asset Owners Handbook.
Office Technology (Level 3)
Able to utilise relevant Force standard office software products such as word- processing, spreadsheet, database, presentation and desktop publishing packages to a standard that matches the requirements of the current role in terms of quality and speed. Can operate other items of essential office technology such as photocopiers, facsimile machines, answerphones, shredders, in order to effectively undertake the requirements of the current role. Aware of the implications of Data Protection and acts appropriately in this respect.
Risk Management (Level 5)
Able to anticipate, accurately define and establish the relative level of risk likely to affect their specialist function, in terms of likelihood and impact, together with how the challenges facing the wider organisation might affect their role within the force. Assesses the risks of national initiatives providing feedback at the relevant level. Has an understanding of pathways to alert all appropriate senior managers to flawed or ineffective control strategies and provide continuity/recovery options. Has an appreciation that seizing opportunities also generates risks.
Training (Level 3)
Able to present and convey ideas and new/ revised procedures, on a one to one or group basis, to a logical and well structured plan. Aware of a variety of training techniques, tools and principles.