Job title: Press Office Manager Grade: PO 4 Role code: EU60401 Status: Police Staff Home Office code: Organisational Support
Main purpose of the role:
Manage the day to day and operational delivery of a responsive and proactive Press Office team, including online media journalism, ensuring resources are effectively allocated. Provide strategic and tactical advice and guidance to senior staff and officers, develop and deliver communication strategies to enable the reputation and image of Essex Police to be managed and promoted appropriately. To deputise for the Head of Media as required.
Manage the Press Officer team and Online Journalist, including appraisals, performance and attendance, training and development, rota planning, providing advice and guidance, and reviewing working practice as necessary to ensure alignment with strategy in order to ensure an effective and efficient service is provided to manage media issues on behalf of Essex Police.
Provide advice and guidance to senior Police ranks in relation to managing the media response in relation to operational incidents, brief the Head of Media on issues with potential for negative impact, and prepare detailed strategies and action plans taking into account political sensitivities and organisational needs in order to mitigate risks to the image and reputation of Essex Police.
Develop, design and implement strategies and action plans that enable shared understanding of the organisational response to dealing with and responding to major incidents, so that all Press Office staff deliver a co-ordinated response and perform consistently and effectively during such incidents.
Design and deliver media training to officers and staff of all ranks, and externally to partner organisations where appropriate, to raise awareness of media issues, and enable learning and skills to be embedded throughout the organisation in order to respond to media requests appropriately.
Attend and actively contribute to working groups and strategic partnerships with other police forces and external organisations, enabling joint working, a coordinated approach and shared outcomes in relation to media messages.
Manage the organisational response to complaints and complex matters escalated by the team, or received via any external source, acting as spokesperson, overseeing press conferences and press releases as required and in liaison with the Head of Media, manage the media and public response to issues with potential to harm the image and reputation of Essex Police.
Support the Head of Media in overseeing arrangements for media attendance at Royal and VIP visits, liaising with visiting representatives, local partners, and Metropolitan Police colleagues to ensure the media strategy is implemented.
Deputise for the Head of Media in their absence or as required, undertaking all urgent and priority work, including attendance at Gold Group meetings and on call responsibilities in order to provide continuity of service to the Force as well as the departments external customers.
Management Vetting required.
The post holder should be able to demonstrate professional communication skills with a broad and deep range of practical skills and experience including but not limited to content development, media relations, campaigning, filming and editing, media relations, advising senior management, crisis communications.
The post holder will be either:
A member of a professional body such as the Chartered Institute of Public Relations;
Qualified to degree level in a relevant subject (ie public relations, graphic design, film and tv production);
A NCTJ or BJTC-qualified journalist;
A professional with at least two years experience in a similar role.
Experience of managing and supervising a team is required to manage performance, allocation of resources, and deliver a consistent and effective service.
Effective communication skills are required to obtain information, often through negotiation and persuasion, with the ability to translate complex issues into clear concise copy that is grammatically and factually correct.
Understanding of legal issues relating to journalism and information in the public domain is required, gained either through experience, or through legal training as part of the NCTJ qualification. This includes Media, Data Protection, and Human Rights Legislation. The ability to apply knowledge within the management of the Press Office is required, in addition to being able to educate police officers through training and guidance.
Analyse Critically (Level 2)
I ensure that the best available evidence from a wide range of sources is taken into account when making decisions. I think about different perspectives and motivations when reviewing information and how this may influence key points. I ask incisive questions to test out facts and assumptions, questioning and challenging the information provided when necessary. I understand when to balance decisive action with due consideration. I recognise patterns, themes and connections between several and diverse sources of information and the best available evidence. I identify when I need to take action on the basis of limited information and think about how to mitigate the risks in doing so. I challenge others to ensure that decisions are made in alignment with our mission, values and the Code of Ethics.
Collaborative (Level 2)
I manage relationships and partnerships for the long term, sharing information and building trust to find the best solutions. I help create joined-up solutions across organisational and geographical boundaries, partner organisations and those the police serve. I understand the local partnership context, helping me to use a range of tailored steps to build support. I work with our partners to decide who is best placed to take the lead on initiatives. I try to anticipate our partners' needs and take action to address these. I do not make assumptions. I check that our partners are getting what they need from the police service. I build commitment from others (including the public) to work together to deliver agreed outcomes.
Deliver, Support and Inspire (Level 2)
I give clear direction and expectations, helping others to understand how their work operates in the wider context. I identify barriers that inhibit performance in my teams and take steps to resolve these, enabling others to perform. I lead the public and / or colleagues, where appropriate, during incidents or through the provision of advice and support. I ensure the efficient use of resources to create the most value and the right impact within my areas. I keep track of changes in the external environment, anticipating both the short and long term potential implications for the Police Service. I motivate and inspire others to achieve their best.
Emotionally Aware (Level 2)
I consider the perspectives of people from a wide range of backgrounds before taking action. I adapt my style and approach according to the needs of the people I am working with, using my own behaviour to achieve the best outcome. I promote a culture that values diversity and encourages challenge. I encourage reflective practice among others and take the time to support others to understand reactions and behaviours. I take responsibility for helping to ensuring the emotional well being of those in my teams. I take the responsibility to deal with any inappropriate behaviours.
Innovative and Open-minded (Level 2)
I explore a number of different sources of information and use a variety of tools when faced with a problem and look for good practice that is not always from policing. I am able to spot opportunities or threats which may influence how I go about my job in the future by using knowledge of trends, new thinking about policing and changing demographics in the population. I am flexible in my approach, changing my plans to make sure that I have the best impact. I encourage others to be creative and take appropriate risks. I share my explorations and understanding of the wider internal and external environment.
Take Ownership (Level 2)
I proactively create a culture of ownership within my areas of work and support others to display personal responsibility. I take responsibility for making improvements to policies, processes and procedures, actively encouraging others to contribute their ideas. I am accountable for the decisions my team make and the activities within our teams. I take personal responsibility for seeing events through to a satisfactory conclusion and for correcting any problems both promptly and openly. I actively encourage and support learning within my teams and colleagues.
I take into account individual needs and requirements in all of my actions. I understand that treating everyone fairly does not mean everyone is treated the same. I always give people an equal opportunity to express their views. I communicate with everyone, making sure the most relevant message is provided to all. I value everyone's views and opinions by actively listening to understand their perspective. I make fair and objective decisions using the best available evidence. I enable everyone to have equal access to services and information, where appropriate.
I always act in line with the values of the police service and the Code of Ethics for the benefit of the public. I demonstrate courage in doing the right thing, even in challenging situations. I enhance the reputation of my organisation and the wider police service through my actions and behaviours. I challenge colleagues whose behaviour, attitude and language falls below the public's and the service's expectations. I am open and responsive to challenge about my actions and words. I declare any conflicts of interest at the earliest opportunity. I am respectful of the authority and influence my position gives me. I use resources effectively and efficiently and not for personal benefit.
Public Service (Accredited)
I act in the interest of the public, first and foremost. I am motivated by serving the public, ensuring that I provide the best service possible at all times. I seek to understand the needs of others to act in their best interests. I adapt to address the needs and concerns of different communities. I tailor my communication to be appropriate and respectful to my audience. I take into consideration how others want to be treated when interacting with them. I treat people respectfully regardless of the circumstances. I share credit with everyone involved in delivering services.
I ensure that my decision-making rationale is clear and considered so that it is easily understood by others. I am clear and comprehensive when communicating with others. I am open and honest about my areas for development and I strive to improve. I give an accurate representation of my actions and records. I recognise the value of feedback and act on it. I give constructive and accurate feedback. I represent the opinions of others accurately and consistently. I am consistent and truthful in my communications. I maintain confidentiality appropriately.