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Sextortion: Stop and think before you press send

Main article content

Features News
Published: 10:00 12/06/2025 Updated: 10:00 12/06/2025
Sextortion Film Grabs_ web ( 1200x 800)
AI Generated image of a young person checking his phone, taken from our latest Sextortion campaign video

Sextortion is a growing online crime where scammers trick people into sharing intimate photos or videos, then threaten to share them unless they get money or more content. It often starts with manipulation or deception, such as a promise of love, a fake relationship, or other emotional connections, before threatening to release private materials unless demands are met. DCI Rob Huddleston, who leads investigations and supports sextortion victims in North Essex, says:

"This exploitation leaves victims feeling unsafe and vulnerable, but together we can stop these criminals."

"By educating and spreading awareness of their tactics, we can protect ourselves and our children."

How Sextortion Works 

It often starts with a friendly chat online, maybe on social media; a dating app; or even a gaming platform. The person you’re talking to might seem real, but they could be a scammer using a fake profile. They’ll try to gain your trust and then encourage you to share something private. Once they have it, they demand money and threaten to share the content with your family, friends, or the public. 

The Rise of Sextortion in the UK 

Sextortion has seen a dramatic rise in recent years, particularly among young people, due to increased online activity and social media use.  
In just one year (2023-2024), there was a 19% increase in sextortion cases reported in the UK according to findings from the UK Safer Internet Centre. 


Individuals of all genders and ages can be targeted, but teens and young adults are disproportionately affected. In recent years, the majority of victims have been young males, with over 68% of sextortion sessions involving boys. Tragically, some victims have taken their own lives after being overwhelmed by fear and shame. 

How to Protect Yourself 

We know it’s easy to think, "That won’t happen to me." But these scammers dedicate their time and energy to creating false identities to trick you. There have also been reports that organised crime groups are setting up call centres specifically to target individuals. Here are some ways to stay safe:

  • Think before you press send: once an image or video is out there, you lose control over it.
  • Be careful who you talk to: scammers often pretend to be someone they’re not. Is this person a stranger to you? 
  • Spot the warning signs: if someone rushes into personal conversations, seems abruptly persistent or asks for explicit content, that’s a red flag.
  • Check your privacy settings: keep your social media accounts private so strangers can’t access your information. Need help with this? Head to our Sort Your Settings page for further information. 
Sort your settings and stay safe online

If It Happens to You 

Firstly, try not to panic. You’re not alone, and there are ways to handle it:

  • Don’t pay or send more: it won’t stop the threats. Scammers usually keep coming back for more.
  • Save the messages: take screenshots of conversations, usernames, and any other details.
  • Block and report the scammer: stop all contact with them immediately.
  • Tell someone you trust: talking about it can really help ease any stress about the situation.
  • Report it to Essex Police: we take these cases seriously and are here to help you. 
A police officer in police uniform standing in front of a marked police car
Detective Chief Inspector Rob Huddleston

Advice from officers

DCI Rob Huddleston continues:

"The internet is a powerful tool, but it's not always safe or private. Never share images or recordings of yourself that you wouldn't want family members to see. Remember, once shared, you lose control over them. If you face demands or threats, don't pay. Instead, screenshot the conversation, block the user, and contact us for confidential support. We're here to listen and help without judgment." 


Temporary Detective Inspector Paul Olney of the Tendring Criminal Investigation department offers his advice:

"In my experience, many people feel ashamed and fear their interactions will be shared with family and friends, leading them to pay the demands. But unfortunately, this only encourages scammers to ask for more. Never pay the money; stop all contact and report it to the police. Even if you don't see yourself as a victim, the police are here to support and protect you, so please get in touch if you believe you’re being sextorted." 

The words Report Remove on a phone screen. Underneath it says "Nude image of you online? We can help take it down"

Reporting Tools – Report Remove!

If you are under 18 and need to report and remove sexual images or videos of yourself from the internet, you can use the Internet Watch Foundation's Report Remove tool.

This service, in collaboration with Childline, allows young people to confidentially report and remove explicit content.

The Report Remove tool is a free and confidential service designed to help young people report and remove nude images or videos shared online. Here’s how it works:

  • It allows users under 18 to report explicit content safely and easily.
  • Users can create an account to receive updates on their report.
  • The tool is managed by the Internet Watch Foundation (IWF) and Childline, ensuring that reports are handled appropriately.
  • It provides support throughout the reporting process, keeping the user informed at each stage.

For more information, you can visit the official websites of Childline or NSPCC. 

You're Not Alone 

Sextortion can feel isolating, but help is available. We’re working hard to stop these criminals and support victims. If you need help, reach out—we’ve got your back.

For more information or to report sextortion, visit our website or call us on 101. In an emergency, always dial 999.

Remember: Stop and think before you press send. 

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